Tuesday, 14 November 2017

Key to targeting 'second wallet' – ascertain the style of travel.

A layer of intelligence that can ascertain an individual or a family’s way of travelling or intent is key to monetising the traffic, this is a key reason why Ctrip has chosen to acquire the US-based Trip-dot-com: travellers, just like consumers in any e-commerce category, have distinct ways of shopping.
So come to think of it – can two families travelling to a same destination end up liking exactly the same hotel, same tours, same food, same event?Not really.

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