Friday, 24 November 2017

Is Live Chat The Right Choice For My Hotel?

Chances are, the answer is yes, live chat may have been optional in 2017 and in 18 months' time, it's going to be as necessary for charming guests as free wifi.

For hotels, messaging is uniquely important. The 'business' of hospitality is based on communication and relationships between people. Increased automation should not mean the loss of people-oriented service; indeed, it's the technology of live chat that will allow hoteliers worldwide to deliver their individualised service at scale.

Tuesday, 14 November 2017

Key to targeting 'second wallet' – ascertain the style of travel.

A layer of intelligence that can ascertain an individual or a family’s way of travelling or intent is key to monetising the traffic, this is a key reason why Ctrip has chosen to acquire the US-based Trip-dot-com: travellers, just like consumers in any e-commerce category, have distinct ways of shopping.
So come to think of it – can two families travelling to a same destination end up liking exactly the same hotel, same tours, same food, same event?Not really.