Sunday, 30 October 2016

Overcome commoditization in travel

Travel has become a commodity in many markets, making price the only differentiator but big data can help to differentiate offers and in many cases travel has become a commodity like sugar, oil or steel, where the product is mostly indistinguishable from competitors’ products and the primary way to differentiate offers is in the price. 

Read the full article here: http://www.4hoteliers.com/features/article/10082

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